December of last year was the first month the Cadillac ELR was available for sale, so low sales were to be expected. After Cadillac started shipping the ELR from the Detroit-Hamtramck assembly plant on December 18th, the automaker only have 2 short weeks (minus holidays) to get the vehicle into the hands of eager pre-orderers. Thus, a mere 6 vehicles were sold.
Now that the ELR is starting to actually show up at dealerships across the country, the tune is starting to change. In January 2014, Cadillac managed to sell 41 units of the Cadillac ELR extended-range plug-in hybrid.
Although there are hundreds of ELRs showing as in inventory on sites like Cars.com, some forum members are still eagerly waiting the arrival of their ELR. Part of the reason that Cars.com lists 248 Cadillac ELR vehicles available is that some of those are pre-orders, reserved for hand-raisers months ago. The other possible cause is that Cadillac wants to get a large number of ‘demo’ vehicles out to dealerships for people to be able to see, and then have them custom-order their options packages after seeing the vehicle in person.
Whatever the cause, as more ELRs are on display and become available, sales are only going to go up. Cadillac hasn’t made any firm commitments to the number of ELR vehicles they will produce, so it’s a waiting game to see if demand can out-pace supply.