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christof
 Post subject: Cadillac ELR is for hard working Americans only
PostPosted: Mon Feb 10, 2014 2:33 pm 
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Joined: Mon Feb 10, 2014 2:18 pm
Posts: 8
GM has recently put out an ad for the Cadillac ELR that is somewhat controversial - it seemingly insults other countries, such as those in Europe, where people take the whole month of August.

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Other countries, they work, they stroll home. They stop by the café. They take August off. (Pause to look at camera and break fourth wall) OFF. Why aren’t you like that? Why aren’t we like that? Because we are crazy driven, hard working believers – that’s why. Those other countries think we are nuts. Whatever. Were the Wright brothers insane…?


http://www.youtube.com/watch?v=qGJSI48gkFc
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EricR
 Post subject: Re: Cadillac ELR is for hard working Americans only
PostPosted: Mon Mar 17, 2014 2:35 pm 
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Joined: Mon Mar 17, 2014 1:51 pm
Posts: 4
I didn't take it that seriously- it was just humor. For me, the message is that we work hard and it is ok to treat yourself.
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Blastphemy
 Post subject: Re: Cadillac ELR is for hard working Americans only
PostPosted: Mon Mar 17, 2014 3:27 pm 
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Joined: Fri Jan 17, 2014 10:55 am
Posts: 54
I don't like that ad at all. Now everyone who sees me in the ELR thinks I'm a prick. Thanks a lot, Cadillac. Instead of people admiring the styling and being a little envious, they just assume I'm another arrogant, overpaid isolationist who ignorantly thinks the rest of the world sucks.

If I'd seen that ad before I leased the ELR, I wouldn't have pulled the trigger. Even though I get the humor in the ad, most other people don't.

Oh, BTW - I got completely toasted off the line today by a $33k Honda Accord, so it won't hurt my feelings if the ELR fails for costing $76+ and having an acceleration that only beats a Prius.
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klaus
 Post subject: Re: Cadillac ELR is for hard working Americans only
PostPosted: Tue Mar 25, 2014 6:31 am 
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Joined: Wed Oct 17, 2012 4:24 pm
Posts: 44
In your Honda Accord race, were you in EV mode or?

And did you see the new Cadillac ELR ad?

http://www.youtube.com/watch?v=JXBxpQHPRnI

So far only 3000 views or so, not quite as controversial as the 1+million views on the 'poolside' ad...
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YoungFox
 Post subject: Re: Cadillac ELR is for hard working Americans only
PostPosted: Tue Apr 18, 2017 12:59 pm 
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Joined: Sat Feb 11, 2017 11:54 pm
Posts: 12
The ELR is for everyone.
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