Cadillac ELR produced in limited numbers in order to be exclusive

At the North American International Auto Show last week, Cadillac unveiled the production version of the ELR – and it looks great! Along with the reveal, Cadillac’s Global Vice President Bob Ferguson was on hand to provide some additional insight into the new vehicle.

2014 Cadillac ELR at 2013 North American International Auto Show

The 2014 Cadillac ELR will run on the industry leading extended range electric vehicle technology that is in the Chevy Volt. It will propel the ELR for a full driving range of over 300 miles and combines 100% electric driving with efficient range extended driving. The gasoline range extender provides power to the electric motor when the battery pack is depleted, and allows you to continue driving just like you would in a gasoline powered vehicle.

One small tidbit that was mostly overlooked in the press release was when Ferguson said “ELR marks a fresh, even surprising new dimension of Cadillac” and then went on to say “An additional aspect of ELR’s appeal too will be exclusivity. It will be a specialized offering produced in limited numbers.” What? An interesting idea, considering Chevy is doing all they can to push the Chevy Volt out in mass numbers.

But why does Cadillac want to make a limited run on the ELR? Is it because of the cost (and thus company losses) that Cadillac has on every model? Since Cadillac hasn’t revealed any pricing details yet, we have no idea if there is a profit margin or if it’s a compliance car like the Chevy Spark EV merely made to meet the regulations in the coming year.

Wither way, ELR’s confident and responsive EREV driving technology is sure to draw a lot of attention from plug-in electric car customers. It’s the only sports car type plug-in that isn’t a super car, or a $100,000 Tesla or Fisker, and it’s even a 2 door coupe.

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